Verifying authentication...
AI-Powered Digital Shelf Intelligence
CPGHero empowers brands with real-time Digital Shelf Intelligence by combining Voice of Customer, Price Intelligence, and Search Intelligence into a unified AI platform that identifies opportunities, explains root causes, and recommends the actions that drive measurable business results.
Retailers we monitor
Reviews, prices, and search ranks move every day. CPGHero connects the signals before revenue takes the hit.
Most teams discover these issues only after sales decline.
CPGHero helps you detect problems first—and fix them faster.
Reviews, prices, and search rankings tracked continuously across every retailer that matters.
AI connects the signals and explains what changed, why it changed, and who is affected.
Prioritized, evidence-backed recommendations reach the right team before revenue is impacted.
Decision-ready intelligence across consumer voice, pricing, and search—not another dashboard dump.
Aspect-based review intelligence that explains why ratings change, which attributes drive satisfaction, and what needs action.
Near real-time price, promo, and competitive positioning across retailers—so revenue teams never lose visibility.
Track organic and sponsored visibility so you know where shoppers find you—and when competitors outrank you.
Bulk Data Services and Live APIs deliver the same collection into your stack—for agencies, data scientists, and integrators.
Dashboards show the change. CPGHero explains it.
See what moved, why it moved, who is affected, and what to do next—with evidence attached to every recommendation.
Not just analytics. Decision-ready intelligence.
Reports metrics
Explains business impact
Shows sentiment
Explains why consumers feel that way
Displays dashboards
Generates actionable insights
Detects issues
Prioritizes opportunities
Generic AI summaries
Evidence-backed explanations
Separate point solutions
Unified intelligence platform
Historical reporting
Predictive opportunity detection
Monitor. Understand. Act — with evidence.
We’ll walk through the review, price, and search signals that matter for your brands.
The Platform
Hero Apps for category and brand teams. Bulk Data and Live APIs when you want the same collection in your own stack.
Operator-ready intelligence for reviews, pricing, and search visibility.
Aspect-based review intelligence that separates attributes from emotions and ties every signal to evidence.
Everyday prices, promotions, MAP, and competitive gaps—monitored so revenue teams never lose visibility.
Organic and sponsored placements across retailer search—so you know where shoppers find you.
Direct dataset access and delivery for agencies, data scientists, and integrators.
Run the same collection projects that power our apps—then download or deliver to your storage and databases.
On-demand digital shelf data via API—product details, search results, and reviews—with a playground before you wire production.
Designed for organizations managing hundreds—or hundreds of thousands—of products.
We’ll walk through the signals that matter for your brands and retailers.
Review Radar
Aspect-based review intelligence that separates attributes from emotions, surfaces contradictions, and ties every signal to evidence.
Projects & enrichment
Stand up named collection projects by retailer and product IDs, then let the worker pull reviews, attach PDP identity, and run rules NLP — so analysis opens on ready data, not raw dumps.
Analysis modes
Open the same enriched corpus two ways: deep-dive one item for quality and delight, or compare a named set of similar owned and competitor products for peer gaps, whitespace, and messaging fit.
Overview
Situation verdicts, driver chips, and primary KPIs put rating, sentiment, NPS, and Grudging % on the same screen. Period chips and Prior / YoY deltas show whether the story is improving or slipping.
Actions
Instead of asking “What are customers saying?”, you’ll know why ratings changed, which features matter most, which problems are increasing, which innovations consumers want, and which products need immediate action.
Signals
Unlike traditional sentiment dashboards, Review Radar distinguishes star rating vs review text, product attributes vs emotional reactions, strengths vs opportunities, and product vs competitive insights.
Evidence
The Evidence table keeps VOC accountable. Filter to the corpus that matters, open lenses from Actions, and verify claims before you put them in front of stakeholders.
Share & export
Export Weekly Ops, Owner, and Research packs plus detailed CSVs. Every download carries a clear filter receipt so next week’s refresh uses the same scope.
# Receipt: header in CSV exports
Tell us about your category and schedule a walkthrough — we’ll help you get started.
Price Pulse
Everyday prices, promotions, MAP, and competitive gaps across retailers—so revenue teams know what moved and why it matters.
Monitor
See current and historical prices, promotional activity, discount frequency, and volatility in one place—across the retailers where your products actually sell.
Competitive positioning
Benchmark against competitors and across your own retail network so category and sales teams can explain pricing moves with confidence.
Instant alerts
Get notified the moment competitiveness changes—so you respond while there’s still time to protect revenue.
Act
Price Pulse doesn’t stop at the metric. It helps teams understand impact on competitiveness and prioritize where to respond.
We’ll show pricing, promo, and competitive signals for your category.
Search Monitor
Track organic and sponsored placements across retailer search—where you rank, when visibility slips, and when competitors outrank you.
Track
Continuously measure organic and sponsored presence so you know whether shoppers can find you—and whether that visibility is improving or eroding.
Identify
Don’t wait for sales to slip. Identify the gaps, SEO issues, and competitive gains that explain why shoppers aren’t finding you.
Competitive rankings
Compare competitive rankings, new product launches, and retailer-by-retailer differences so category and brand teams can defend and grow Share of Search.
Act
Search Monitor helps teams prioritize keyword gaps, retail SEO fixes, and competitive responses before lost visibility becomes lost sales.
We’ll map visibility for your priority keywords and retailers.
Bulk Data Services
Collect reviews, prices, and search results at scale—then download or deliver datasets to your cloud storage, databases, and webhooks.
Collect
Create the same projects Review Radar, Price Pulse, and Search Monitor run on—by retailer, product IDs, and keywords—and collect at whatever scale your team needs.
Deliver
Grab exports on demand, or put deliveries on a schedule and let Bulk Data Services keep your destination in sync while your team stays focused on analysis.
Destinations
Point deliveries at the storage and databases you already run—or define a custom destination when your architecture calls for something different.
Manage
Every run is monitored, retried, and documented—so the data arriving in your warehouse is as dependable as the data behind our apps.
Tell us your sources and destinations — we’ll scope a bulk data pipeline for your team.
Live APIs
REST APIs for product details, pricing, search, and reviews—explore responses in the playground before you wire production.
Integrate
Call a REST endpoint and get fresh retailer data back in seconds—no scrapers to maintain, no proxies to manage, no schedules to babysit.
Playground
The built-in API playground lets you pick a retailer, fill in parameters, and run live requests from the browser—so integration starts with working examples, not documentation guesswork.
Coverage
Product details, search results, and reviews across the retailers where your products actually sell—including store-level requests where pricing and availability vary by location.
Your data Coming soon
Soon, Live APIs will also expose the data you’ve already collected through the apps and Bulk Data Services—so your dashboards, models, and internal tools can consume one consistent API.
We’ll walk through the endpoints, playground, and credits for your use case.
Data Sources
CPGHero ships ready-made coverage across 81 retailers and marketplaces — including Amazon, Walmart, Target, eBay, and Costco — with custom retailer connections available on request. If a banner matters to your brand and isn’t listed below, contact us and we’ll typically stand it up within 72 hours.
Search by retailer or filter by data type or retailer group. Availability chips show which PDP, store-level PDP, search, store-level search, and review feeds are ready today.
| Retailer | PDP | Store-level PDP | Search | Store-level Search | Reviews |
|---|
No retailers match that search. Try another name or clear the filter.
Store-level data
Store-level coverage means the request is scoped to a ZIP or store ID — not a national average. That’s how you compare like-for-like across Kroger banners, club formats, and regional grocers such as Wegmans.
We’ll map the retailers and data types that matter for your brands — then show Live APIs or Bulk Data in action.
Disclaimer: Sources listed on this page are based on publicly available information and compiled using proprietary methods and analysis. All trademarks and brand names belong to their owners. CPGHero is for informational purposes only and is not endorsed by any of the listed retailers or brands.
Configure Hero App Suite capacity or Integrate volume. Your estimate updates live.
First 5 included · $10/mo each additional
First 5 included · $10/mo each additional
First 5 included · $10/mo each additional
Extra stores estimate volume credits — not monthly subscription
$10 minimum · unused balance rolls over · renewals top up to your minimum
Live API and Bulk Data · prepaid packs from 10,000 credits for $75
Choose a plan on Pricing, create your account, then complete Stripe Checkout for your selected suite, capacity, AI wallet, and volume pack. You can change limits later from Organization → Billing.
Review Radar, Price Pulse, and Search Monitor with 1 retailer, 5 products/keywords each, daily updates at a single location, 5 seats, and an AI wallet with a $10 minimum. Each additional product or keyword is $10/mo.
Live API and Bulk Data are always available to your org but require prepaid volume credits. Multi-location or sub-daily Hero App Suite runs also use volume. Packs start at 10,000 credits for $75 — buy them after signup.
Annual billing saves 10% versus paying monthly. Hero App Suite is billed yearly at 12 × monthly × 0.9. Integrate volume packs get the same 10% savings, and unused volume credits roll over up to 25% on annual billing.
Yes. Visit Contact to book a meeting — especially for Enterprise needs over 500 products/keywords or over 1,000,000 volume credits.
Book a walkthrough for Hero Apps or data services—or send a note and we’ll follow up.
Schedule a walkthrough of CPGHero with Brian — pick a time that works for you.
Prefer email? Share a few details and we’ll respond as soon as possible — support@cpghero.com.
Free tools
Practical calculators and references—no account required. Built by the team behind CPGHero digital shelf intelligence.
Live formulas for margins, markup, inventory turns, and more. Edit inputs and see every metric update instantly.
Open Retail MathGenerate listing keywords from Walmart and Amazon search suggestions. Download CSV or TXT for your next content pass.
Open Keyword GeneratorSeasonal and event windows for Walmart planning. Full calendar coming soon.
View CalendarCPG, pricing, inventory, and eCommerce terms—searchable and browsable A–Z.
Open GlossaryCPGHero watches reviews, prices, and search visibility across retailers so your team can act on evidence.
Freebies / Retail Math
Edit the sample inputs—every metric updates live. Formulas stay visible so you can learn as you calculate.
Sample period: 13 weeks
Price Pulse tracks everyday prices, promos, and competitive gaps across retailers—so you don’t recalculate after the fact.
Freebies / Keyword Generator
Generate keywords for your product listings using Walmart and Amazon search suggestions. Suggestions reflect public search autocomplete—not guaranteed ranking.
0 saved keywords. Downloading clears this list.
Select keywords from search results and add them here before downloading.
Search Monitor watches organic and sponsored placements so you see when visibility slips—not just when you regenerate a list.
Freebies / Walmart Calendar
Key seasonal and event windows for planning—full calendar coming soon.
Coming soon
We’re preparing a curated view of seasonal retail windows relevant to Walmart sellers and brand teams. In the meantime, explore our other free tools or talk with us about continuous shelf monitoring.
Freebies / Glossary
CPG, retail math, pricing, inventory, and eCommerce terms—search or browse A–Z. Maintained by CPGHero.
Your account was created. Complete Stripe Checkout to activate your subscription. You can do this now or later from Organization → Billing.
Coming soon.
Coming soon.
Coming soon.
Canonical product catalog across your apps. Review Radar is available now; Price Pulse and Search Monitor are coming soon.
Overview of products in the selected app
Coming soon.
Search locations by provider, state, city, zipcode, store number, etc. View details or edit.
No results yet.
| Provider | Name | Store # | City | State | Zip | Status | Actions | |
|---|---|---|---|---|---|---|---|---|
|
Search to begin
Try Provider + State, or Provider + Zip code.
|
||||||||
Upload price datasets, pair Walmart SKUs with competitors, and report geographic undercuts.
CSV with retailer_domain, product_id, product_name, sale_price, zipcode, latitude, longitude, and related fields.
Drag and drop a CSV file here, or
Select a Walmart item, then one or more competitor items to pair.
| Walmart Product | Location | WM Price | Competitor | Dist (mi) | Comp Price | Gap ($) | Gap (%) | Undercut |
|---|
Upload multiple date files with the same series key to compare undercut trends.
Batch Amazon search results by zipcode. Jobs run on the Railway worker; export flattened product rows to CSV.
Worker targets ~60% of MetricsCart limits (2 req/sec · 108/min; hard caps 3/sec · 180/min).
Admin only. Paste a MetricsCart x-api-key (32-char hex), not a login password. Leave blank to use the saved server key.
Status:
Select a job on the Jobs tab, then review failed zipcodes here (requires an active or finished job with failures).
No failed zipcodes for the selected job.
| Zip | Attempts | HTTP | Class | Error |
|---|
Loading…
Collect review projects, then open Product or Cohort analysis with aspect signals teams can act on.
Your review collection and cohort coverage
Open a project as a one-item deep dive or similar-item cohort
Named groups of similar owned or competitor items for peer-gap and whitespace analysis
Status: · Enrich:
No failed products for this project.
| Product ID | Attempts | HTTP | Class | Error | Early stop |
|---|
| Date | Product | Rating | Sentiment | Title | Verified |
|---|
Ranked recommendations with a descriptive title, why it matters, and a signal icon into Aspects or Themes.
Owner-mapped signals — start with Aspects for fixes, then Themes and Emotions for language and tone.
Signal Diagnosis shows category-relevant signals with evidence, owners, and action links. Mixed polarity in a single review is expected.
Separate positive and negative theme groups. Click a bar to drill into themes, then subthemes.
No negative theme-group mentions in the current filters.
No positive theme-group mentions in the current filters.
No child themes or subthemes at this level.
Load a project with worker-enriched themes to populate theme data by retailer.
Sentiment mix matches Overview — use that tab for classification; focus here on emotional tone.
Load a project with worker-enriched emotions for retailer breakdowns.
Aspect signal filter is in the Filters control above.
| Date | Retailer | Product | Rating | Sentiment | Aspects | Title | Text | Verified |
|---|
Downloads use the current analysis mode, scope, and filters.
Schedule email reports — coming soon.
Dashboard overview and project management.
Create competitor groups by selecting a target store and finding nearby competitors within a specified radius.
Overview of your competitor groups
Geographies are used to define a group of one or more locations that can be used in bulk data collection and its subsequent data analysis and reporting.
Overview of your geographies
Collection of APIs to monitor data from retailers
Playground requests use your signed-in session automatically. Programmatic keys are managed in Profile → API Key.
Note: All timestamps are displayed in UTC time
{
"name": "Cottonelle Ultra Comfort Toilet Paper - 12 Mega Rolls",
"category": [
{
"level": 1,
"name": "Target",
"url": "https://www.target.com/"
},
{
"level": 2,
"name": "Household Essentials",
"url": "https://www.target.com/c/household-essentials/-/N-5xsz1"
},
{
"level": 3,
"name": "Paper & Plastic Products"
}
]
}Note: All timestamps are displayed in UTC time
| Time | Path | Method | Status | Latency | |
|---|---|---|---|---|---|
|
No data
No log data available for the selected period.
|
|||||
This API accepts both Product URL and Product ID as input
Please follow the below format to provide the Product ID as input to the API.
https://YOUR-CPGHERO-API/live/{retailer}/{endpoint}/?…
Please follow the below format to provide the Product URL as input to the API.
Authorization: Bearer cpg_live_YOUR_KEY
Update your details. Email is locked.
Name syncs to Railway now. Other fields are stored locally until added to the backend.
Change your password. Your new password must be at least 8 characters long.
Use this key as Authorization: Bearer cpg_live_YOUR_KEY. Only one key can be active at a time.
API activity, AI metering, and suite subscription capacity
Overview of your API usage across all endpoints
No calls in this range
Detailed API call logs
| Time | Source | Endpoint | Method | Status | Latency | Origin |
|---|---|---|---|---|---|---|
|
Loading usage logs...
|
||||||
Review Radar narrations metered in normalized billable tokens (NBT). Separate from Live Data API credits. 1 NBT = cost of one baseline-model input token.
| Time | Feature | Model | Raw tokens | NBT | Cache | Status |
|---|---|---|---|---|---|---|
Open this tab to load AI usage |
||||||
Overview of your competitor groups
List of all your competitor groups
Overview of your geographies
List of all your geographies
Members, app access, and account usage
Manage users, roles, Reviews-CCF, Rules NLP, AI costs, suite usage, location sync, API docs, and temporary ops tools
CPGHero platform controls: billing cycles, entitlements, suspension, and reconciliation.
| Organization | Status | Plan | Seats | API | AI | Cycle | |
|---|---|---|---|---|---|---|---|
|
Open this tab to load organizations… |
|||||||
Create, edit, and manage user accounts
| User | Org | Role | Created | |
|---|---|---|---|---|
|
Loading users...
|
||||
Subscription capacity used vs entitled across organizations.
| Org | Plan | Status | Retailers | RR | PP | SM | Seats | Volume | AI NBT | Actions |
|---|---|---|---|---|---|---|---|---|---|---|
|
Open this tab to load suite usage… |
||||||||||
Rollup and logs across users, sources, and request origins.
| User | Requests | Successful | Failed | Credits | Origins |
|---|
| Time | User | Source | Endpoint | Origin | Credits | Status | Latency |
|---|
Temporary operator tool: authenticate with a Xano Meta API key (browser-only; not sent to Railway), list oldest files, and bulk-delete to free legacy DB space. Deletes are irreversible.
Temporary monitoring of PDP domain status codes from the legacy pdpSummary snapshots. Click a retailer chart to open historical trends.
Archive Xano Meta workspace files to Railway Buckets. Bootstrap clears Meta files dated before 2026-03-31 (archive → verify → delete); run again after a prior success to finish any remaining pre-cutoff files. Daily sync archives through yesterday and applies rolling retention (3 months + active month) on Xano. Schedule runs daily at a Chicago hour via Railway Cron tick.
| ID | Mode | Status | Archived | Deleted | Failed | Bytes | Last file | Actions |
|---|---|---|---|---|---|---|---|---|
|
Open this tab to load jobs… |
||||||||
Enrich Xano data_pdp Walmart/Amazon rows (last_update_status = 0) via MetricsCart PDP. Status/date on any response; brand fields on HTTP 200.
Eligible remaining —
Off pauses new scheduled runs; the current job keeps going. Use Cancel to stop a job. Redeploys auto-resume interrupted jobs.
| ID | Status | Attempted | 200 | Brand | Walmart | Amazon | Last row | Actions |
|---|---|---|---|---|---|---|---|---|
|
Open this tab to load jobs… |
||||||||
| Row | Identifier | Brand | Source | Status |
|---|---|---|---|---|
|
No successes loaded yet |
||||
Unpack Xano product file attachments on Railway and upsert data_pdp via Meta. No TF-IDF. Fixes early unpacked/null_urls bugs from the old Xano task.
Selection —
Off pauses new scheduled runs; the current job keeps going. Use Cancel to stop a job. Redeploys auto-resume interrupted jobs.
| ID | Status | File | Attempted | Created | Updated | Null URL | Failed | Actions |
|---|---|---|---|---|---|---|---|---|
|
Open this tab to load jobs… |
||||||||
| Idx | Identifier | Action | Row | URL |
|---|---|---|---|---|
|
No successes loaded yet |
||||
Unpack Xano search file attachments on Railway: for each ranked product id, create a data_pdp stub (last_update_status=0) if missing so PDP Backfill can capture Brand. No data_serp writes; existing PDP rows are left untouched.
Selection —
Off pauses new scheduled runs; the current job keeps going. Use Cancel to stop a job. Redeploys auto-resume interrupted jobs.
| ID | Status | File | Attempted | Created | Existed | Skip | Failed | Actions |
|---|---|---|---|---|---|---|---|---|
|
Open this tab to load jobs… |
||||||||
| Idx | Identifier | Action | Row | URL |
|---|---|---|---|---|
|
No successes loaded yet |
||||
Manage user roles and permissions
| ID | Name | Description | Permissions | Created | Actions |
|---|---|---|---|---|---|
|
Loading roles...
|
|||||
Fetch all review pages from MetricsCart for Walmart, Sam's Club, or Kroger, then download a combined CSV. Pagination uses the API page parameter. Your MetricsCart x-api-key is entered here only; it is not sent to the CPG Hero API.
How Review Radar turns reviews into themes, emotions, aspects, actions, and the Situation verdict. View-only — editable knobs are a later phase.
Loading rules manifest…
Normalized billable tokens (NBT) and estimated OpenAI spend from Review Radar narrations. 1 NBT = cost of one gpt-4.1-mini input token. Live Data API credits are separate.
| User | Requests | Cache hits | Hit rate | Raw tokens | NBT | Est. cost (USD) | Avg $/NBT | Avg prompt | Avg completion | |
|---|---|---|---|---|---|---|---|---|---|---|
Open this tab to load AI token usage |
||||||||||
Sync store locations per multi-channel retailer into the app location table. One job at a time; online-only retailers are disabled by default.
| Provider | MetricsCart name | Channel | Enabled | Last sync | Actions |
|---|---|---|---|---|---|
|
Open this tab to load retailers
|
|||||
| ID | Provider | Status | Fetched | Created | Updated | Skipped | Error |
|---|---|---|---|---|---|---|---|
|
No jobs yet
|
|||||||
Sync Integrate Module endpoint catalog (params, credits, playground defaults) into CPGHero. One retailer job at a time. MetricsCart URLs/keys are never exposed to end users.
| Name | Provider | Domain | Last sync | Actions |
|---|---|---|---|---|
|
Open this tab to load retailers
|
||||
| ID | Provider | Status | Fetched | Created | Updated | Deactivated | Error |
|---|---|---|---|---|---|---|---|
|
No jobs yet
|
|||||||